First impressions matter. These days, your first impression is often on the web. When a potential client, employer, vendor or referral source looks at your website, your LinkedIn profile, your Facebook page or a printed marketing piece with your headshot on it, that person will immediately make a judgement about you and your business. This judgement will affect your bottom line. I’ve had clients say that updating headshots has helped get new business, and when headshots are done for the whole company, it also boosts morale.
This exact scenario just happened to a client of mine. She had received a referral and followed up with a phone call. She was met on the other end with hesitation and reluctancy. Then she was asked for her website. As soon as the referral pulled it up, her whole tone changed and now they are meeting in person to discuss working together. The first thing you see on her website is one of the portraits I took of her that looks professional and engaging next to text about her business and what she offers.
The fact is that in 2 seconds people are making a judgement on if they want to do business with you or not. Same goes for dating apps, but more on that later.
So what do you want your first impression to be?
Most people want to build trust, approachability and professionalism with their headshots. And, every image used needs to tell a cohesive story across each platform where your brand is being represented.
The biggest push backs I get are this:
The big no-no’s are this:
Bottom line, headshots are an investment in your brand, your projected value and the reflection of the quality your clients should expect you to deliver. You want your photographer to take engaging portraits that come across professional and approachable. You want pictures that make other people want to have a conversation with you and get to know you. That’s my approach.
For more information about branding portraits click here or email me directly at Judith@judithhillphotography.com.